All TikTok Shop violation types

Click into your specific violation to read the evidence checklist, tone tips, and policy citation.

Counterfeit

TikTok Shop counterfeit appeal

TikTok's automated brand-scanning algorithm flags listings as counterfeit even when you are an authorized reseller. Counterfeit appeals have one of the highest reinstatement rates — IF you submit the right four documents.

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IP infringement

TikTok Shop IP infringement appeal

Trademark or copyright claims via TikTok IP Protection Center. The system auto-takes-down on a third-party complaint without verification.

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Misleading claims

TikTok Shop misleading claims appeal

Most often triggered by health/efficacy/safety language: "cures", "FDA approved", "100% safe", "doctor-recommended". TikTok pulls listings fast on these patterns.

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Prohibited product

TikTok Shop prohibited product appeal

Some listings get yanked under TikTok's restricted-product policy when they were actually category mis-classifications. Common in supplements, electronics with batteries, weapons-adjacent items.

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Late dispatch

TikTok Shop Late Dispatch Rate (LDR) appeal

LDR over 10% triggers enforcement: listings get de-ranked, fewer impressions, possible suspension. The good news: carrier-exception appeals are documented in the policy and frequently accepted.

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Customer service

TikTok Shop customer service violation appeal

Customer Service violations come from response-time SLA misses, refund-handling complaints, or negative review patterns. TikTok deducts violation points and de-ranks fast.

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Account suspension

TikTok Shop account suspension appeal

Shop-wide suspensions are the high-stakes case. The appeal that wins is a Corrective Action Plan, not an apology. Without a CAP, you lose.

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Tier-4 deactivation

TikTok Shop Tier-4 permanent deactivation appeal

24 violation points = permanent shop deactivation. The hardest appeal case — but not hopeless. 5-section Corrective Action Plans with real evidence have been successfully reversed.

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INFORM Act failure

TikTok Shop INFORM Act verification appeal

The 2026 INFORM Consumers Act requires annual re-verification of high-volume sellers. Failed re-verification pauses your storefront until you submit corrected docs.

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Chargeback

TikTok Shop chargeback dispute representation

A buyer filed a chargeback with their card issuer. You have 7 calendar days to submit evidence. After that, you lose by default.

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Other / unsure

Other TikTok Shop violation appeal

Not sure which category your takedown falls under? That's fine — our prompt is built to identify the closest matching policy section and structure the appeal accordingly.

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All TikTok Shop violation types · AppealShop