TikTok Shop misleading claims appeal

What this violation means

Your listing copy contained claim language the policy treats as unsubstantiated. Even technically true statements can fail if you don't have third-party validation.

Policy reference: Product Listing Policy, Claims & Substantiation

Evidence checklist

• Revised listing copy (clean of "cure", "guaranteed", "FDA approved", "100%")
• Lab certificate of analysis for any active ingredient
• FDA classification reference for the product category
• Source citation if you quoted any statistic

Tone tips that win

• Acknowledge the original copy did not meet the policy — do not argue it was fine
• Propose revised compliant copy as part of the appeal
• Commit to a compliance review process for future listings

If the first appeal fails

If rejected after compliant copy, request specific examples of which words triggered the flag. TikTok will sometimes share their internal trigger list.